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How to Grow Your TikTok Following

Mastering TikTok involves a combination of creativity, consistency, and understanding the platform's unique features and audience. For many authors, it's been solely responsible for increasing their sales by huge amounts! If you're not sure where to start, we have some handy tips below.

Understand the Platform and Trends

  • Explore TikTok: Spend time browsing through TikTok to understand its culture, trends, and popular content types.

  • Consider going niche: Although it can be tempting to hop on all the unique trends, you might be better off focusing on a smaller audience that are more likely to engage with you.

Create Engaging Content

  • Hook Viewers Quickly: The first few seconds are crucial. Make sure your video grabs attention immediately.

  • Be Creative and Authentic: Originality and authenticity resonate well with TikTok users. Don’t be afraid to show your personality.

  • Don't use your face: This might sound strange but many successful authors don't use their face at all! If you're not comfortable in front of the camera, you can still bring in readers without performing for the camera.

Use Music and Effects

  • Leverage Popular Sounds: Use trending sounds and music to increase the likelihood of your video being discovered.

  • Utilize Effects and Filters: Experiment with TikTok’s wide range of effects and filters to enhance your videos and make them stand out.

Optimize Your Profile

  • Clear Profile Picture and Bio: Make sure your profile picture is clear.

  • Have a few clear points so readers know exactly who you are.

Engage with the Community

  • Respond to Comments: Engage with your audience by responding to comments on your videos.

  • Collaborate with Others: Partner with other TikTok creators to expand your reach and tap into new audiences.

  • Duets and Stitches: Use the duet and stitch features to interact with other users' content, which can help you gain visibility.

Consistency is Key

  • Regular Posting Schedule: Post regularly to keep your audience engaged and attract new followers.

  • Experiment with Posting Times: Try posting at different times of the day to see when your audience is most active.

Analyze and Adapt

  • Use Analytics: TikTok provides analytics for Pro Accounts. Use these insights to understand what works and what doesn’t.

  • Adapt Your Strategy: Based on your analytics, tweak your content strategy to better align with what your audience enjoys.

Hashtags and Captions

  • Use Relevant Hashtags: Include trending and relevant hashtags to increase the discoverability of your videos.

  • Compelling Captions: Write engaging captions that encourage viewers to interact with your content.

Be Patient and Persistent

  • Grow Organically: Building a following takes time. Focus on creating high-quality content and engaging with your audience.

  • Stay Motivated: There will be ups and downs, but persistence is key to long-term success.

Need more help or don't have time to manage your TikTok account? We can help! Click below to find out more.


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